The Colbert Bump in Amazon Data

Posted by Peter Skomoroch on February 15th 2008 to Data mining, Amazon, Colbert, Juice

Colbert Pic

Last month, I took a position as Director of Advanced Analytics at Juice. I’m primarily a machine learning guy, so I will be focused on developing custom algorithms for Juice clients as well as building analytics products for a wider audience. My first idea for post on the Juice blog was to investigate how an appearance on the Colbert Report correlated with Amazon sales rank (we figured political polling data would be too sparse). We investigated a small sample of authors and found some evidence for the Colbert Bump.
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